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How To Run A Virtual Conference

3 days ago

So many of our clients have spoken about not having trade shows to attend this year and how that affects their marketing. Promotions Etc has been creative when approaching this challenge for customers...

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Looking Beyond Covid-19: Why You Need To Ramp Up Your Marketing Spend Now

Sep 08

Many of us have returned to work or have ramped up productions and services while still working remotely. Marketing may not have been at the forefront of our business concerns during the last several ...

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The Importance of PPE - Coronavirus Edition

Jul 15

I know much of this is common knowledge but sometimes reviewing the basics is the key to prevention. I said to someone this morning that my doctor would wear a mask to perform surgery on me. I don't k...

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5 Ways of Revitalizing the Sales Process

May 20

We have all heard the saying “think outside of the box”. In sales, we have to do that all the time due to competition, client challenges, and the ever changing sales landscape. But what if...

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Bringing Them Back: Questions for HR from Returning Workers

May 09

By Nancy Cleveland shrm.org   ​As employees begin to return to their workplaces after weeks under COVID-19 stay-at-home orders, they will have questions. After all, the world changed sudd...

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The Pivot: 6 Situations When It's Time to Change Your Business Model and Value Proposition

Apr 22

  Today is a different business environment than it was two years ago, two months ago, two weeks ago and even two weeks from now. A phrase we have heard a lot in recent days is “pivoting t...

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4 Tips to Ensure Employees Work Remotely Successfully

Mar 17

  Our staff will primarily be working remotely for the next several weeks, like many local companies. Our mission is to continue to provide quality customer service and remarkable marketing prod...

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Competitive Advantage: How to Gain One… And Keep It

Feb 27

We hear about competitive advantages all the time. But just being different isn't the solution. How your differences/advantages benefit your client ( save them time and money) is what you want to high...

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10 Reasons Why Trade Shows Are Important

Feb 20

  Looking for something creative to highlight your company at a trade show? The ingenious, branded golf game in this picture is just one example of what we created recently for a client. As a pr...

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6 Products to Attract Attention at a Trade Show

Feb 14

  Promotions Etc is not one to shy away from a challenge. The picture associated with this blog article is one example of something definitely outside of the box that we designed and produced fo...

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8 Benefits of Building an Online Company Store for Your Branded Merchandise

Feb 04

  Promotions Etc has elevated our client experience with a frustration free ordering solution. We can build a company/organization online shop with a curated selection of products to streamline ...

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How To Encourage A Mentality Of Resilience

Jan 29

  Do you tend to mull over your past failures or concentrate more on how you can succeed in the future? According to Daniel Pigg, director of business engagement and an instructor at Indiana Sta...

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Tips For Following-up On Trade Show Leads

Jan 22

  Just returned from the PPAI 2020 Expo this past week. Very impressive event with thousands of promotional product suppliers. The amount of information and the number of great contacts can easi...

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The About Us Page: Telling Your Company Story

Jan 09

  by Caitlin Flynt The About Us page is probably one of the first pages that you’ll create for your website. You may call it something else – “About”, “Mission&rdq...

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How Journaling Can Save (And Skyrocket) Your Business

Dec 30, 2019

As we leave this decade and embark on 2020, many of us are looking for ways to expand our business in unique directions. But many times we have so many ideas bouncing around in our heads, the creative...

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Small Businesses Should Better Manage Their Online Reputations

Dec 12, 2019

PPAI Media December 2019   Small businesses need to be more proactive in managing their online reputations. A survey by business-to-business ratings and review firm Clutch found that while 88 p...

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Corporate Social Responsibility and the Beauty of Giving Back

Dec 04, 2019

    #GivingTuesday is a reminder that we can all do more to give back to our communities, our children and our world. This article discusses simple steps we can do to make a greater impact...

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8 Things I Am Thankful For: Business Owner Edition

Nov 27, 2019

  November 2014 http://www.roughdraftsolutions.com/   8 things I am thankful for (in no particular order):  The ability to own a business and the creative opportunities available...

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The Keys to a Consistent Brand

Nov 19, 2019

    When it comes to consumers, there’s one thing we can count on: They want consistency. Customers don’t like having the rug pulled out from under them. But consistency doesn&...

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4 Questions to Elevate Your Personal Brand Today

Nov 13, 2019

  Promotions Etc specializes in branding for companies, schools, athletic organizations, developing methods to tell corporate/organizational stories to clients, employees and members. But have y...

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Three Ways To Be A Better Conversationalist

Nov 06, 2019

  October 2019 PPAI Media   When you walk into a networking event or trade show, do you find yourself asking the same old, tired questions? If so, your networking routine could probably u...

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Two Important Reasons To Write A Mission Statement

Oct 29, 2019

by quotediva | Jun 24, 2016 Think for a moment about the amount of information coming at you each day. The messenger has but seconds to get through to you. This fact demands that you w...

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First, Ten

Oct 24, 2019

Fantastic advice from a great author and marketing guru. Building your business organically with products/services clients want and love!!  Promotions Etc has had the opportunity to expand into f...

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The Power of Networking for Generating Growth

Oct 15, 2019

  by Melanie Herron | Aug 15, 2019 | Blog, Referral Marketing   You’ve probably heard that success in business is often more about who you know than wh...

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5 POWERFUL BENEFITS OF BLOGGING FOR YOUR SMALL BUSINESS

Oct 10, 2019

by Shane McGeorge   Businesses operate in an ever changing landscape of technology and consumer demands. It is becoming increasingly important for small businesses to develop a strong web pres...

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10 Foolproof Steps to Boost Customer Retention

Oct 02, 2019

  by Stella Lincoln Customers just don’t buy your products; they buy your services more. If you provide them with the right products along with excellent services, they will always come b...

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Five Ways To Stay True To Your Brand's Unique Values

Sep 25, 2019

    Brand authenticity is very important to consumers today, especially millennials. Staying true to your brand, valuing the customer, and showing that you care about more than your p...

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The Advertising Mix: How to Multi-Media Your Brand

Sep 10, 2019

  In the Promotional Products Professional group on Facebook recently, someone asked if radio advertising works. Of course we are all quick to defend our medium, as we should be, however, despit...

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The Importance of Giving Corporate Gifts

Sep 04, 2019

One of the services Promotions Etc is most proud to offer is our Holiday Corporate/Organization Gift Giving program. From design to production to kitting and delivery, we are your one stop shop. Our g...

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8 Guidelines for Effective Trade Show Signs

Aug 27, 2019

  By Mandy Movahhed | March 8, 2016 One of the biggest challenges in preparing for a trade show is developing an overall presence that will stand out in a sea of competition. This incl...

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7 Powerfully Effective Ways to Market a Product

Aug 22, 2019

Article by Dan Stelter Preface by Trisha Porter Promotions Etc is different than most promotional product companies. We have two missions...save you time (which typically saves you money) and craft ...

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Why a Good Brand is So Important to Your School's Marketing

Aug 13, 2019

  Olivia Malaure   May 8 2017   Your school's brand is its calling card to the outside world: it's how you're identified and remembered. When somebody sees your logo or your sc...

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5 Reasons “Branding & Marketing” Is Now More Important Than Ever In High School Athletics

Aug 06, 2019

  by Doug Sirek June 2018 Sports branding and marketing has been of critical importance at the professional and collegiate level for decades. As we enter the 2019 school year, let's look&...

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Target Leads like a Great White Shark

Jul 30, 2019

  by zoominfo.com Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time grow...

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3 Ways Branded Pens Benefit Brand Storytelling

Jul 18, 2019

  Posted on April 19, 2019 by goldstarpens Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like NIKE’s “just do it&r...

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10 Undeniable Behaviors Of A Great Leader

Jul 09, 2019

  Alan ZImmerman  4/29/2015 It doesn’t matter if you’re leading a country, a company, a department, a team, a church, or even a family … leadership has NOTHING to do wit...

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June Is Audiobook Month...Let's Celebrate

Jun 26, 2019

By Julie Holderbach         6/26/2019   Audiobooks not only make long drives fly by for commuters, but they are a multitasker's dream. You can enjoy books while cleanin...

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DIRECT MAIL MARKETING STATISTICS for Small Businesses

Jun 20, 2019

  Dec 31, 2018 by Matt Mansfield GENERAL DIRECT MAIL MARKETING STATISTICS Some general statistics: A total of more than 150 million direct mail promotions were sent out in ...

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7 Great Employee Retention Strategies

Jun 11, 2019

  by Chad Halvorson  May 30, 2018 Unemployment is at record low levels. Great news for employees, but rough water for employers trying to hang onto a steady workforce. Every month, about&n...

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5 Steps to a Powerful Digital Marketing Strategy

Jun 04, 2019

  AuthorZara Burke According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do...

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Alex Rodriguez: Do You Want Him At-Bat or Serving Popcorn?

May 28, 2019

| MARCH 29, 2019 BY BOBBY LEHEW, commonsku.com Imagine this: You are the coach of the New York Yankees. It’s a playoff game and the score is tied. You’re at the bottom ...

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Top 3 Promo Product Picks for Trade Shows

May 21, 2019

  I recently attended several manufacturing trade shows and I was amazed at the varied use of promotional items used as giveaways at the events. Some very effective, and others not so much. Here...

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3 Steps for Effective Customer Engagement

May 14, 2019

by Jill Anonson   Customer engagement is emotional, intangible and very personal. It isn't rational nor is it just about the physical product or tangible aspect of the service. It is just as mu...

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10 Steps to Better Conversations

May 07, 2019

  Post by Dave Delaney A study of 10,000 American adults found Americans are more divided than ever before. We are not listening to each other. We make decisions on who we connect with based on...

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Seven Must-Have Habits Of A Winning Sales Culture

Apr 30, 2019

Pause and consider your organization's culture. Every organization has one, and it's critical to your business success. A Deloitte survey reveals that 94 percent of executives and 88 percent of employ...

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13 Best Practices for Building Solid Small Business Operations

Apr 23, 2019

by The Young Entrepreneur Council  Nov 1, 2017 Running and scaling a business will always be challenging. But having a solid foundation of smoothly operating practices underlying your company c...

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The Importance Of Practice – And Our Reluctance To Do It

Apr 18, 2019

  by Jennifer Long | April 27, 2016 As leaders, we’re accustomed to being good at what we do. Learning something new is hard, especially at the beginning when we’re lik...

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How To Write An Incredible Elevator Pitch

Apr 10, 2019

December 11, 2018  Deborah Sweeney When was the last time you hit refresh on your elevator pitch? If you have to think about it or worse, realize you don’t have one established, then it&rs...

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The 6 Challenges Leaders Face

Apr 02, 2019

  By Billy Arcement  I came across an article listing the challenges leaders face on a global scale. Here is my take on these six challenges:  1) Developing ma...

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Ask Empowering Questions

Mar 26, 2019

January 23, 2019 / Ken Blanchard howwelead.org   Most of us—even millennials—have a history of working under guidance and control at school and in our workplaces. Therefore, we te...

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Best Tips for Effective Networking

Mar 18, 2019

  By James George  March 1, 2019 In today’s world, social connections help to solve a ton of everyday issues: to find specialists in the service sector (hairdresser, dentist), to get...

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Why Being Small Could Be The Best Thing Ever

Mar 15, 2019

  by Phil Cooke   www.philcooke.com/ Seth Godin wrote a book about it, and it’s been the subject of numerous articles. Last year I spoke on the subject at the Chr...

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4 Keys to Make Decisions Faster

Feb 27, 2019

1.THE “RIGHT” DECISION IS ALWAYS THE FASTEST DECISION   You never really know whether you’re making the right move or not. I find a tremendous amount of freedom in knowing th...

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SEO Starter Guide: 10 Blogging Best Practices

Feb 19, 2019

SEO Starter Guide: 10 Blogging Best Practices   By Stephanie Ling"Stephanie Ling https://www.poweredbysearch.com/blog/seo-starter-guide-10-blogging-best-practices/ If you clicked o...

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Dream Big and Bold

Feb 05, 2019

January 12, 2018 by Jihan Thompson A SELF-PROCLAIMED “ACCIDENTAL ENTREPRENEUR,” VICTORIA LYNDEN, FOUNDER OF KOHANA COFFEE, TRANSFORMED A FUN SIDE PROJECT INTO A COMPANY VAL...

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Why You Should Not Let Customers Decide What Your Product Is

Jan 30, 2019

https://aprildunford.com/blog/ I was recently asked to name the biggest product positioning mistake a startup could make. My answer was that most companies don’t position their products at all,...

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The Top 10?

Jan 22, 2019

The Top 10? by Julie Holderbach  1/22/2019   I have been asked a few times recently what the top 10 promotional items might be.  The answer is that there isn’t really a correct...

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5 STEPS TO PROMOTE INNOVATION IN THE WORKPLACE

Jan 15, 2019

5 STEPS TO PROMOTE INNOVATION IN THE WORKPLACE   Posted on June 19, 2014 by Cody Faldyn   Is innovation essential for your start-up? The answer is short and simple – Y...

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The Gift Of Time 2019

Jan 07, 2019

  As we embark on the new year, do you ever wish the world would pause that spinning for a second and let you catch up??  Need just a few more hours in every day?  That is not an uncom...

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Coaching Your Team to Stunning Wins

Dec 27, 2018

Coaching Your Team to Stunning Wins November 16, 2018 |In Sales and Marketing |By Bobby Lehew Most salespeople start their year with hopes: They hope their client will spend more, they hope they c...

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So You Suck at Content Marketing – It’s Time to Suck Less

Dec 17, 2018

    So You Suck at Content Marketing – It’s Time to Suck Less (A skucamp NOLA video with Bill Petrie and Kirby Hasseman) NOVEMBER 20, 2018 |IN COMMONSKU UPDATES |BY&n...

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One Thing At a Time

Dec 11, 2018

  One Thing At a Time http://kirbyhasseman.com/one-thing-at-a-time/ It’s easy to get overwhelmed.  We all do it.  If you have ever started to work on an exciting and impo...

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6 Tips For Smarter Networking

Dec 05, 2018

6 Tips For Smarter Networking You know networking is essential for building your business, but you’ve hit a wall. You’ve done your share of keeping up-to-date with former colleagues and p...

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Do you Answer the Phone? Opportunity Calling

Dec 03, 2018

Do you Answer the Phone? Opportunity Calling 11/20/2018 | Danette Gossett, From Good to Great   Have you ever made a call to a supplier and felt like they didn’t care about your order?...

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8 Branding Strategies You Should Implement this Holiday Season

Sep 18, 2019

  By Lexie Lu   Every year, the holidays seem to arrive before business owners realize they are here. It’s hard to juggle everything and figuring out branding strategies for the hol...

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