Case Study: Fun in the Sun

Apr 10, 2023

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

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Case Study: It's in the Bag

Apr 10, 2023

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

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Case Study: Keeping it All Together

Apr 10, 2023

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

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9 Tips to Own the Room at Your Next Networking Event

Aug 11, 2021

Today we host the first networking event at our office since I have been here. Exciting and scary. What do we hope to accomplish? What if I didn't buy enough sandwiches? All the questions that bubb...

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Boost your revenues with effective after sales follow-up

Jul 06, 2021

by: Finding new customers is crucial to the growth and success of your business. But entrepreneurs shouldn’t forget there is huge potential for revenue in their list of existing...

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Lead Nurturing Tips

Feb 08, 2021

Warmth is an integral part of relationship building in sales. Being relatable, adding value through education and discussion, and creative gifting can assist sales/marketing professionals in bec...

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4 strategies small businesses can use to get new customers in 2021

Jan 25, 2021

The business world is now extremely virtual and will be that way for the foreseeable future. This article provides great ideas on adapting and increasing clients in this more technical business...

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5 New Year’s resolutions every entrepreneur should make

Jan 04, 2021

Not too late to make those business New Year's resolutions. We are setting down as a staff today to refocus for 2021 and this blog post is a great agenda format for those discussions. Cheers to ...

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Seasonal Marketing: How to Apply It to Your Business

Dec 18, 2020

Since we are in the middle of one of the most marketed seasons of the year, I thought this blog about seasonal marketing and how to plan for it would be very helpful. Promotions Etc has worked with...

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The 5 P's of a Successful Manufacturing Marketing Strategy

Nov 10, 2020

I love this article about what makes a great marketing strategy for manufacturers. How do you set yourself apart from competitors and make a profound impact on the market? Promotions Etc works with...

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A Holiday Gift Giving 'How-to' for Business Professionals

Oct 29, 2020

It is that time of year when we make decisions about gift giving to employees and clients. The process can cause anxiety or be ignored altogether. This article highlights the importance of internal...

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How To Run A Virtual Conference

Oct 23, 2020

So many of our clients have spoken about not having trade shows to attend this year and how that affects their marketing. Promotions Etc has been creative when approaching this challenge for custom...

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Looking Beyond Covid-19: Why You Need To Ramp Up Your Marketing Spend Now

Sep 08, 2020

Many of us have returned to work or have ramped up productions and services while still working remotely. Marketing may not have been at the forefront of our business concerns during the last sever...

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The Importance of PPE - Coronavirus Edition

Jul 15, 2020

I know much of this is common knowledge but sometimes reviewing the basics is the key to prevention. I said to someone this morning that my doctor would wear a mask to perform surgery on me. I don'...

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5 Ways of Revitalizing the Sales Process

May 20, 2020

We have all heard the saying “think outside of the box”. In sales, we have to do that all the time due to competition, client challenges, and the ever changing sales landscape. But what...

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Bringing Them Back: Questions for HR from Returning Workers

May 09, 2020

By Nancy Cleveland ​As employees begin to return to their workplaces after weeks under COVID-19 stay-at-home orders, they will have questions. After all, the world changed sudden...

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The Pivot: 6 Situations When It's Time to Change Your Business Model and Value Proposition

Apr 22, 2020

Today is a different business environment than it was two years ago, two months ago, two weeks ago and even two weeks from now. A phrase we have heard a lot in recent days is “pivoting the...

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4 Tips to Ensure Employees Work Remotely Successfully

Mar 17, 2020

Our staff will primarily be working remotely for the next several weeks, like many local companies. Our mission is to continue to provide quality customer service and remarkable marketing produc...

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Competitive Advantage: How to Gain One… And Keep It

Feb 27, 2020

We hear about competitive advantages all the time. But just being different isn't the solution. How your differences/advantages benefit your client ( save them time and money) is what you want to h...

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10 Reasons Why Trade Shows Are Important

Feb 20, 2020

Looking for something creative to highlight your company at a trade show? The ingenious, branded golf game in this picture is just one example of what we created recently for a client. As a prom...

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6 Products to Attract Attention at a Trade Show

Feb 14, 2020

Promotions Etc is not one to shy away from a challenge. The picture associated with this blog article is one example of something definitely outside of the box that we designed and produced for ...

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8 Benefits of Building an Online Company Store for Your Branded Merchandise

Feb 04, 2020

Promotions Etc has elevated our client experience with a frustration free ordering solution. We can build a company/organization online shop with a curated selection of products to streamline an...

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How To Encourage A Mentality Of Resilience

Jan 29, 2020

Do you tend to mull over your past failures or concentrate more on how you can succeed in the future? According to Daniel Pigg, director of business engagement and an instructor at Indiana State...

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Tips For Following-up On Trade Show Leads

Jan 22, 2020

Just returned from the PPAI 2020 Expo this past week. Very impressive event with thousands of promotional product suppliers. The amount of information and the number of great contacts can easily...

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The About Us Page: Telling Your Company Story

Jan 09, 2020

by Caitlin Flynt The About Us page is probably one of the first pages that you’ll create for your website. You may call it something else – “About”, “Mission&rdquo...

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How Journaling Can Save (And Skyrocket) Your Business

Dec 30, 2019

As we leave this decade and embark on 2020, many of us are looking for ways to expand our business in unique directions. But many times we have so many ideas bouncing around in our heads, the creat...

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Small Businesses Should Better Manage Their Online Reputations

Dec 12, 2019

PPAI Media December 2019 Small businesses need to be more proactive in managing their online reputations. A survey by business-to-business ratings and review firm Clutch found that while 88 per...

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Corporate Social Responsibility and the Beauty of Giving Back

Dec 04, 2019

#GivingTuesday is a reminder that we can all do more to give back to our communities, our children and our world. This article discusses simple steps we can do to make a greater impact. Givin...

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8 Things I Am Thankful For: Business Owner Edition

Nov 27, 2019

November 2014 8 things I am thankful for (in no particular order): The ability to own a business and the creative opportunities available to me. Work...

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The Keys to a Consistent Brand

Nov 19, 2019

When it comes to consumers, there’s one thing we can count on: They want consistency. Customers don’t like having the rug pulled out from under them. But consistency doesn’t...

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4 Questions to Elevate Your Personal Brand Today

Nov 13, 2019

Promotions Etc specializes in branding for companies, schools, athletic organizations, developing methods to tell corporate/organizational stories to clients, employees and members. But have you...

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Three Ways To Be A Better Conversationalist

Nov 06, 2019

October 2019 PPAI Media When you walk into a networking event or trade show, do you find yourself asking the same old, tired questions? If so, your networking routine could probably use a po...

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Two Important Reasons To Write A Mission Statement

Oct 29, 2019

by quotediva | Jun 24, 2016 Think for a moment about the amount of information coming at you each day. The messenger has but seconds to get through to you. This fact demands that you work on craft...

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First, Ten

Oct 24, 2019

Fantastic advice from a great author and marketing guru. Building your business organically with products/services clients want and love!! Promotions Etc has had the opportunity to expand into ful...

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The Power of Networking for Generating Growth

Oct 15, 2019

by Melanie Herron | Aug 15, 2019 | Blog, Referral Marketing You’ve probably heard that success in business is often more about who you know than what you do. While knowing the right pe...

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Oct 10, 2019

by Shane McGeorge Businesses operate in an ever changing landscape of technology and consumer demands. It is becoming increasingly important for small businesses to develop a strong web presen...

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10 Foolproof Steps to Boost Customer Retention

Oct 02, 2019

by Stella Lincoln Customers just don’t buy your products; they buy your services more. If you provide them with the right products along with excellent services, they will always come bac...

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Five Ways To Stay True To Your Brand's Unique Values

Sep 25, 2019

Brand authenticity is very important to consumers today, especially millennials. Staying true to your brand, valuing the customer, and showing that you care about more than your profit is now...

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The Advertising Mix: How to Multi-Media Your Brand

Sep 10, 2019

In the Promotional Products Professional group on Facebook recently, someone asked if radio advertising works. Of course we are all quick to defend our medium, as we should be, however, despite ...

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The Importance of Giving Corporate Gifts

Sep 04, 2019

One of the services Promotions Etc is most proud to offer is our Holiday Corporate/Organization Gift Giving program. From design to production to kitting and delivery, we are your one stop shop. Ou...

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8 Guidelines for Effective Trade Show Signs

Aug 27, 2019

By Mandy Movahhed | March 8, 2016 One of the biggest challenges in preparing for a trade show is developing an overall presence that will stand out in a sea of competition. This includ...

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7 Powerfully Effective Ways to Market a Product

Aug 22, 2019

Article by Dan Stelter Preface by Trisha Porter Promotions Etc is different than most promotional product companies. We have two you time (which typically saves you money) and cra...

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Why a Good Brand is So Important to Your School's Marketing

Aug 13, 2019

Olivia Malaure May 8 2017 Your school's brand is its calling card to the outside world: it's how you're identified and remembered. When somebody sees your logo or your school colors,...

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5 Reasons “Branding & Marketing” Is Now More Important Than Ever In High School Athletics

Aug 06, 2019

by Doug Sirek June 2018 Sports branding and marketing has been of critical importance at the professional and collegiate level for decades. As we enter the 2019 school year, let's look at five...

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Target Leads like a Great White Shark

Jul 30, 2019

by Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growin...

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3 Ways Branded Pens Benefit Brand Storytelling

Jul 18, 2019

Posted on April 19, 2019 by goldstarpens Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like NIKE’s “just do it” slogan, or ...

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10 Undeniable Behaviors Of A Great Leader

Jul 09, 2019

Alan ZImmerman 4/29/2015 It doesn’t matter if you’re leading a country, a company, a department, a team, a church, or even a family … leadership has NOTHING to do with title...

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June Is Audiobook Month...Let's Celebrate

Jun 26, 2019

By Julie Holderbach 6/26/2019 Audiobooks not only make long drives fly by for commuters, but they are a multitasker's dream. You can enjoy books while cleaning the house, cooking dinner...

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Jun 20, 2019

Dec 31, 2018 by Matt Mansfield GENERAL DIRECT MAIL MARKETING STATISTICS Some general statistics: A total of more than 150 million direct mail promotions were sent out in 2015. 42 percent...

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7 Great Employee Retention Strategies

Jun 11, 2019

by Chad Halvorson May 30, 2018 Unemployment is at record low levels. Great news for employees, but rough water for employers trying to hang onto a steady workforce. Every month, about 3 millio...

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5 Steps to a Powerful Digital Marketing Strategy

Jun 04, 2019

AuthorZara Burke According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a stra...

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Alex Rodriguez: Do You Want Him At-Bat or Serving Popcorn?

May 28, 2019

| MARCH 29, 2019 BY BOBBY LEHEW, Imagine this: You are the coach of the New York Yankees. It’s a playoff game and the score is tied. You’re at the bottom o...

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Top 3 Promo Product Picks for Trade Shows

May 21, 2019

I recently attended several manufacturing trade shows and I was amazed at the varied use of promotional items used as giveaways at the events. Some very effective, and others not so much. Here i...

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3 Steps for Effective Customer Engagement

May 14, 2019

by Jill Anonson Customer engagement is emotional, intangible and very personal. It isn't rational nor is it just about the physical product or tangible aspect of the service. It is just as much...

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10 Steps to Better Conversations

May 07, 2019

Post by Dave Delaney A study of 10,000 American adults found Americans are more divided than ever before. We are not listening to each other. We make decisions on who we connect with based on w...

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Seven Must-Have Habits Of A Winning Sales Culture

Apr 30, 2019

Pause and consider your organization's culture. Every organization has one, and it's critical to your business success. A Deloitte survey reveals that 94 percent of executives and 88 percent of emp...

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13 Best Practices for Building Solid Small Business Operations

Apr 23, 2019

by The Young Entrepreneur Council Nov 1, 2017 Running and scaling a business will always be challenging. But having a solid foundation of smoothly operating practices underlying your company can...

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The Importance Of Practice – And Our Reluctance To Do It

Apr 18, 2019

by Jennifer Long | April 27, 2016 As leaders, we’re accustomed to being good at what we do. Learning something new is hard, especially at the beginning when we’re likel...

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How To Write An Incredible Elevator Pitch

Apr 10, 2019

December 11, 2018 Deborah Sweeney When was the last time you hit refresh on your elevator pitch? If you have to think about it or worse, realize you don’t have one established, then it&rsqu...

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The 6 Challenges Leaders Face

Apr 02, 2019

By Billy Arcement I came across an article listing the challenges leaders face on a global scale. Here is my take on these six challenges: 1) Developing managerial skills Leading an...

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Ask Empowering Questions

Mar 26, 2019

January 23, 2019 / Ken Blanchard Most of us—even millennials—have a history of working under guidance and control at school and in our workplaces. Therefore, we tend...

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Best Tips for Effective Networking

Mar 18, 2019

By James George March 1, 2019 In today’s world, social connections help to solve a ton of everyday issues: to find specialists in the service sector (hairdresser, dentist), to get acquai...

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Why Being Small Could Be The Best Thing Ever

Mar 15, 2019

by Phil Cooke Seth Godin wrote a book about it, and it’s been the subject of numerous articles. Last year I spoke on the subject at the Christian Media and Arts Austr...

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4 Keys to Make Decisions Faster

Feb 27, 2019

1.THE “RIGHT” DECISION IS ALWAYS THE FASTEST DECISION You never really know whether you’re making the right move or not. I find a tremendous amount of freedom in knowing this...

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SEO Starter Guide: 10 Blogging Best Practices

Feb 19, 2019

SEO Starter Guide: 10 Blogging Best Practices By Stephanie Ling"Stephanie Ling If you clicked on ...

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Dream Big and Bold

Feb 05, 2019


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Why You Should Not Let Customers Decide What Your Product Is

Jan 30, 2019 I was recently asked to name the biggest product positioning mistake a startup could make. My answer was that most companies don’t position their products at a...

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The Top 10?

Jan 22, 2019

The Top 10? by Julie Holderbach 1/22/2019 I have been asked a few times recently what the top 10 promotional items might be. The answer is that there isn’t really a correct answer! Whi...

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Jan 15, 2019

5 STEPS TO PROMOTE INNOVATION IN THE WORKPLACE Posted on June 19, 2014 by Cody Faldyn Is innovation essential for your start-up? The answer is short and simple – YES! And it’...

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The Gift Of Time 2019

Jan 07, 2019

As we embark on the new year, do you ever wish the world would pause that spinning for a second and let you catch up?? Need just a few more hours in every day? That is not an uncommon feeling ...

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Coaching Your Team to Stunning Wins

Dec 27, 2018

Coaching Your Team to Stunning Wins November 16, 2018 |In Sales and Marketing |By Bobby Lehew Most salespeople start their year with hopes: They hope their client will spend more, they hope the...

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So You Suck at Content Marketing – It’s Time to Suck Less

Dec 17, 2018

So You Suck at Content Marketing – It’s Time to Suck Less (A skucamp NOLA video with Bill Petrie and Kirby Hasseman) NOVEMBER 20, 2018 |IN COMMONSKU UPDATES |BY BOBBY LEHEW ...

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One Thing At a Time

Dec 11, 2018

One Thing At a Time It’s easy to get overwhelmed. We all do it. If you have ever started to work on an exciting and important projec...

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6 Tips For Smarter Networking

Dec 05, 2018

6 Tips For Smarter Networking You know networking is essential for building your business, but you’ve hit a wall. You’ve done your share of keeping up-to-date with former colleagues an...

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Do you Answer the Phone? Opportunity Calling

Dec 03, 2018

Do you Answer the Phone? Opportunity Calling 11/20/2018 | Danette Gossett, From Good to Great Have you ever made a call to a supplier and felt like they didn’t care about your order? I...

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8 Branding Strategies You Should Implement this Holiday Season

Sep 18, 2019

By Lexie Lu Every year, the holidays seem to arrive before business owners realize they are here. It’s hard to juggle everything and figuring out branding strategies for the holidays, ...

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