The Importance of Giving Corporate Gifts
One of the services Promotions Etc is most proud to offer is our Holiday Corporate/Organization Gift Giving program. From design to production to kitting and delivery, we are your one stop shop. Our goal is not only to save our clients time and money but also provide quality, memorable gifts that the recipients will enjoy for the year to come. - Trisha Porter, Brand Consultant
by Leo Victor
We’re just going to cut to the chase: gifts matter. All gifts are not created equal, and there is definitely an art to giving meaningful gifts. Believe it or not, but this does not just apply to presents for partners, relatives, or friends—it also applies to corporate gifts. Giving gifts in the workplace is an important way to express gratitude and appreciation to loyal employees and customers.
It can have a big impact on your business, both in terms of employee morale and customer satisfaction. People like to feel acknowledged and appreciated. When they do, they’re more much likely to feel good about you and your business, which in turn translates to happier employees and enduring customer relationships.
The end of the year is a particularly significant season for meaningful gift giving. There’s no time like the holidays to show your employees and customers just how grateful you are for all that they do for your business. Whether your budget is big or small, the key thing is making sure that the gifts are meaningful—that they reflect all of the hours of hard work that employees put in, or similarly, all of the revenue generated by loyal customers.
At the end of the day, everyone loves a nice present. And no matter the size, when it comes to corporate gift giving, the goal is to make employees and/or clients feel appreciated, and as a result, good about your business.
Corporate Gift Giving Ideas for the Holidays
While there is no official rule of thumb for gift-giving, when it comes to corporate gift ideas for customers or employees, it’s always a good idea to choose something that they will use as frequently as possible. This can include products within a range of budgets, and sometimes a little (when it’s useful) can go a long way! Here are some of favorite corporate gift categories:
High-Tech Gift Ideas
Technology is always a popular option. There are so many great employee gift ideas in the world of technology and devices. You can do anything from customized Apple Airpods, iPads, wireless chargers and Bluetooth speakers, to smart devices like a personalized Google home or an Echo dot. The best thing about tech gifts is that they are often the kind of things that your recipients will use every single day.
Plus, a customized, high-tech device is guaranteed to make a big impression. It’s definitely among the most impactful employee appreciation gift ideas on our list because it lets your employees and/or customers know that you are willing to invest in high-quality, meaningful gifts to show your appreciation for all that they do.
Custom Tumblers & Mugs
Another popular gifting category is homewares—it includes a lot of great holiday gift ideas for employees and customers alike. Drinkware is always a popular choice. Personalized mugs perfect for enjoying holiday beverages, or custom tumblers for toting that hot cocoa around. For all of the wine enthusiasts out there, we recommend personalized sets that include wine openers, portable wine tumblers, and coolers.
These are great corporate gift ideas for employees that they can use for happy hours during the holidays and beyond! And what pairs better with wine than delectable treats? As the saying goes, the way to a man (and woman’s!) heart is through their stomach. For easy, sure to please gifts, food is always a popular choice.
Personalized Gift Baskets
From popcorn and chocolate medleys to gourmet snack sets, there are some delicious options to customize holiday treats! These festive food and drink options are great employee Christmas gift ideas that create a cozy holiday vibe.
If fun stocking stuffers is the name of the game, there are a lot of useful options as well. Think cozy hats and fleece sets that can keep your customers and employees warm throughout the holiday season. Leather bound notebooks for lists and journaling. The ever-popular PopSockets that make phone use all the more convenient! These are all unique promotional gift ideas for smaller budgets.
The bottom line? Corporate gift giving should be fun and meaningful. And there’s no better time than the holidays to get into the spirit of gift-giving. The end of the year provides a wonderful opportunity to thank your customers and employees for all that they’ve done, and this can have a big, positive impact on the year ahead. No matter which type of customized gift you choose, make it one that will make your recipients smile and feel appreciated.