56 percent of consumers who responded to direct mail went online or visited the physical store.
62 percent of consumers who responded to direct mail in the past three months made a purchase.
DIRECT MAIL VERSUS EMAIL STATISTICS
80-90 percent of direct mail gets opened, only 20-30 percent of email gets opened on a good day.
The response rate to direct mail pieces is 3.7 percent, as opposed to 2 percent mobile, 1 percent email, 1 percent social media, and 0.2 percent internet display.
70 percent of consumers preferred traditional mail for receiving unsolicited offers from companies.
When asked, “Which is more effective at getting you to take action?” 30 percent of millennials said direct mail, 24 percent said email.
While many people have predicted the death of email marketing, an even greater number have claimed that direct marketing is already dead. As the direct mail marketing statistics above clearly demonstrate however, this is not true. In fact, the greatest opportunity for marketing success may lie in combining the two marketing tactics in one campaign. Doing so enables small business marketers to offset the weaknesses of one with the strengths of the other.