6 Products to Attract Attention at a Trade Show

  • Feb 14, 2020


Promotions Etc is not one to shy away from a challenge. The picture associated with this blog article is one example of something definitely outside of the box that we designed and produced for our client. The client was looking for something attention-grabbing that could be used at tradeshows around the country. Julie, the owner of Promotions Etc, knew that the design needed to be very tech saavy and very durable for the wear and tear of shipping it back and forth across the United States. She designed a LCD screen non touch digital poster for looping video play in a unit that resembles a phone (the client offers an exclusive type of phone product/services). She also designed a specialized, sturdy storage unit for shipping. Client was estatic with the end result. We were proud of exceeding our client's expectations. - Trisha, Brand Consultant



by www.bigvisualgroup.com

When you’re at a trade show, your main goal is to attract potential customers to your booth and then close on a sale. However, in order to do this, you need attractive branding that will catch people’s eyes and draw them to your booth. Here’s a list of the 6 best trade show display products that’ll enable you to seal the deal.

Trade Show Hop-Up Displays

Hop-up displays are the stage backdrops for your trade show booth. They are portable, easy to set up, come in multiple sizes (some can be up to 20 feet wide), and give you a nice space to display your products or services.

Retractable Banner Stands

Banner stands are portable and provide verticality, which allows for people to notice your booth from afar. They don’t take up a large footprint inside your booth, giving you plenty of space to move around and invite potential customers in. They are a must-have for your trade show booth.

Table Throws

Every trade show booth has a table, and when that table has a branded table throw, the professionalism of your company increases. They are also light, portable, washable, and allow you to hide things like collateral underneath, giving your space a clutter-free look.


Having a handout, giveaway, or branded swag is a great way to draw people to your booth. When on display, it practically screams, “come and get me!” And, if you have something that you can offer, which in return gathers contact information from attendees, your sales team can nurture these leads and turn them into customers.

Photo Opportunity

Be the fun booth at your trade show. Providing a photo opportunity is a great, fun way to draw people to your booth. For example, if you are at a Las Vegas themed convention, having catchy Vegas props or a backdrop of the Vegas strip will encourage people to venture into your booth, where they can then learn about what all you have to offer.

Hanging Displays and Signs

Get above the competition with overhead trade show signs. They’ll ensure your brand is visible from anywhere on the trade show floor. Our team can make yours a one-of-a-kind that is sure to stand out in the crowd.

These 6 items are frequently used at trade shows for good reason. They draw attention, attract customers, and can provide people with a fun learning experience with your brand. At trade shows, you want to leave a lasting impression, and having these items in your branding arsenal will surely benefit you in the long run.


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  • Tags: Trade Show, Branding, Think Big